Esther AtereREALTOR® · Keller Williams SW

Sellers

Selling your home

The first two weeks on market decide your final number. Here's how I make sure those two weeks work in your favour.

The process

From analysis to closing

  1. 01

    Comparative market analysis

    I price your home against what has actually sold nearby — not what neighbors hope for. Correct pricing in the first two weeks is the single biggest lever on final sale price.

  2. 02

    Prepare and present

    Targeted repairs, staging guidance and professional photography, focused only on the work that returns more than it costs.

  3. 03

    Market it properly

    MLS syndication, HAR.com exposure, social campaigns and the Keller Williams referral network — so qualified buyers actually see it.

  4. 04

    Negotiate the best terms

    Price is one variable. Option period, closing date, repairs and concessions decide what you truly net — I negotiate all of them.

  5. 05

    Manage to closing

    Buyer financing, appraisal and inspection responses are where deals fall apart. I stay ahead of each one until you are funded.

Step one

Find out what your home is worth

Start with the instant valuation tool to see comparable sales and tax records for your address. Then let me walk the property and prepare a real comparative market analysis — the automated number can't see your renovations, your lot position or your condition.